Coach’s Chicken Mascot Logo Design
Coach’s Chicken is a restaurant concept built around bold flavor and American comfort food. The goal for this project was to create a mascot-driven identity that would stand out across signage, packaging, and promotional materials. I developed a stylized chicken character with a confident, approachable personality, paired with a custom-drawn wordmark designed to work as a unified system. The final logo is built for clarity, strong silhouette recognition, and versatility across real-world applications, giving the brand a memorable and scalable visual foundation.
Need a mascot or brand identity that stands out where others blend in?
