Frozen Friends Ice Cream Branding Built for the Street
Frozen Friends Ice Cream & Treats is a mobile, family-oriented brand seeking a logo that stands out while in motion and quickly connects with both kids and parents. The project began with hand-drawn concept exploration, emphasizing personality, clarity at a distance, and a warm, fun, and friendly vibe. From there, the chosen direction was refined into a polished mascot logo that was tested in real-world applications, including trailer signage and merchandise. The final identity successfully balances playful character design with clean and readable forms, ensuring it performs well both on the street and on packaging and apparel.
Logo Concept Sketches
Final Logo Design
Frozen Friends Typography
Frozen Friends Core Brand Colors
Need a mascot or brand identity that stands out where others blend in?
