Illustration & Mascot Design for Brands & Merchandise
Bold, character-driven illustration for brand identities, merchandise, and apparel.
Professional logo illustration for an ice cream brand; mascot logo featuring a walrus and penguin duo. A cheerful, high-quality character illustration for Frozen Friends.

Frozen Friends Logo Mascot Branding for Ice Cream

Professional logo illustration featuring a game fish mascot with a furrowed brow and clenched jaw, struggling with a bent fishing rod. A high-energy mascot logo for a fishing brand.

Triangle Tackle Logo Mascot Branding for Sport Fishing

Mascot logo illustration for a chicken restaurant; bold character design of a smiling chicken coach wearing a sports visor and whistle, giving a thumbs up.

Coach’s Chicken Logo Mascot Branding for Restaurant

Mascot logo for 'The Fresh Fold' laundromat featuring a smiling man in a tuxedo holding a stack of crisp, pressed dress shirts. Includes the tagline 'Expert Care for Everyday Wear.

Mascot Logo Design for Small Businesses

What I Do
Brand Marks & Logos
Clear, versatile marks designed to scale from small applications to full product lines
Mascot & Character Design
Distinctive characters built to represent your brand across merchandise, packaging, and digital channels.
Apparel & Merchandise Graphics
Graphics designed for real-world products, including apparel, packaging, and branded merchandise. Built for real-world application and visual impact.
Built for Real-World Use
I create artwork that holds up in production, not just on screen. Every piece is designed with the final application in mind, whether it’s printed on a deck, worn on apparel, or used across a brand system.
With over 30 years in print and design, I understand how to deliver work that looks right and functions properly in the real world.
About Simeone Graphix
I’m Lou Simeone, an illustrator and designer creating bold, high-impact visuals for brands, merchandise, and products.

My work focuses on strong line, character-driven design, and artwork that translates cleanly across physical and digital applications.
Let's talk about your project
Looking for bold, custom illustrations that stand out and feel distinctly yours? Share a few details about your project, and let’s see if we’re a good fit.
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